Nikon Auckland Photo Day is an open access public competition run over a period of 24 hours. For one day only, photographers are asked to capture an image which reflects their Auckland. If the photo is good enough to show your friends and family - your built-in audience - it might be good enough to win 1st Prize in Nikon Auckland Photo Day.
Groups, individuals, families, children - anyone with access to a camera - is encouraged to submit the scenes, people and places that reflect their Auckland region.
Nikon Auckland Photo Day is conversational. It allows anyone, anywhere in Auckland to share their perspectives of our region. It creates democratic visual conversations about the place we live, work and play. We want to see the fascination in the everyday, what is supringsly different and what is comfortingly familiar.
This event celebrates the many individual pockets of culture and identity present in New Zealand's biggest city by building cultural currency. Whilst celebrated in a spirit of fun, this event also fulfils the important role of documenting our life right here and now in the world we live in … a day in the life of Auckland.
Photographs are kept in an archive for future exhibition and to provide a visual resource for the region.