CULTURE - The Festival is a cultural event and experience for many people. Photography is a cultural activity that captures the vast diversity of Auckland and its vibrant personality. The Festival aims to present photographic images that reflect the rich cultural landscape of New Zealand's largest city.
IDENTITY - The Festival strives to strengthen our sense of Auckland identity. Photography is a master storyteller. Photographs have the ability to support, provoke, challenge, affirm, educate and speak directly to a community about their unique identity. Telling the stories of communities and their people establishes and builds identities.
PARTICIPATION - The Auckland Festival of Photography embraces photographers of every kind. The festival offers established, professional, as well as emerging, student, hobby and first-time photographers the opportunity to actively participate.
ART - The Festival celebrates artistic excellence in photography by programming exhibitions and events featuring many of New Zealand's most revered photographers. These exhibitions provide larger audiences access to the very finest of photographic art.