Each time we get dressed we are projecting an image of ourselves. Creating a persona is quintessentially what great fashion photography does; presenting a desirable and aspirational image that simultaneously convincing its audience of its accessibility.
While international magazines like Vogue or Harper’s Bazaar must cater to a very diverse range of consumers, local magazines target local audiences and offer the opportunity to cultivate a unique local style. Flash Back is an exhibition of key fashion photographers who have contributed to the development and articulation of our unique New Zealand identity.
